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Social Media and Small Business
Brought to you by MWW GROUP According to a study released this week by small business insurance company Hiscox, 64% of small business owners don’t believe social media is important. What’s more,...
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Move Over TV Generation: Digital Dominates
Brought to you by MWW GROUP There seems to (finally) be universal acceptance that the old guard news business will soon be a distant memory. Newspapers and magazines are adapting to apps and...
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Corporate Sponsorship in the Digital Age
Brought to you by MWW GROUP Corporate sponsorship isn’t just for stadiums and celebrity charity events anymore, as The Wall Street Journal details in its aptly titled article, “Here, Tweeting is a...
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Will Uber-Popularity Ultimately Become Twitter’s Kryptonite?
Brought to you by MWW GROUP Can you remember life before Twitter? What began as a forum for 20-somethings to share the most mundane aspects of their lives has morphed into a 140-character...
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Will Promoted Content Damage Twitter’s Reputation?
Brought to you by MWW GROUP It’s hard to believe that five years ago there was no Twitter. In a society where we are uber-connected, but task-saturated and inundated with content, the simple...
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A New Form of Influence Measurement? I Can Subscribe to That.
Brought to you by MWW GROUP Last Wednesday, Facebook launched its new Subscribe button, which enables Facebook users to follow certain updates from others, regardless of whether or not they are...
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Brands and Social Media – Don’t be the “Annoying Friend”
Brought to you by MWW GROUP When I graduated from college, I had a few close friends who pursued careers as financial advisors. The first step of being a financial planner is “building your book”...
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Socializing the C-Suite: Stop the Excuses, Start the Engagement
This is a guest post by Carreen Winters, EVP, Corporate Communications at MWW Brought to you by MWW Social media is here to stay. Yet, there is one group that has been slow to acceptance– the...
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A Beginner’s Guide to Socializing Your CEO in Three Easy Steps
This is a guest post by Carreen Winters, EVP, Corporate Communications at MWW Brought to you by MWW Every day, new studies arise that make the case for why your CEO needs to get social – and the...
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The Promise of ROI and the Monetization of Social Commerce Is Here
This is a guest post by Jared Hendler, EVP and Global Director of Digital and Creative Services at MWW. Brought to you by MWW Facebook is banking on it. Social engagement that drives sharing and...
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When Policies Can Harm Your Reputation
Brought to you by MWW GROUP. Corporate America gets a bad rap for its tendency to over-regulate, and over-policy their employees to death. And in an era of WikiLeaks, whistle-blowing and a general...
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Social Media – The New Code of Conduct is Ultimately Our Savior
Photo by Kevin Dooley This post is brought to you by MWW Group. As we look to build our own personal brands, we have quickly realized the danger of full transparency – especially without the likes of...
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Is Google+ the anti-social network?
This person probably felt pretty left out of the social media community. This post is brought to you by MWW Group. I’m not at all ashamed to admit that it took me a while to score an invite to...
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Corn, Beef and Hash – Why Stuffing Tweets With Trending Hashtags is a Recipe...
Brought to you by MWW Group #Mousavi, #Cairo, #NotGuilty – when used in the proper context, incredibly relevant and informational. When misappropriated by big brands? Not so much. UK-based...
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Connecting the Virtual with the Real & Why We’re Not There…Yet
Brought to you by MWW GROUP Connecting with long-lost high school buddies is nice. We reconnect virtually as familiar faces bring back a flood of memories. In most cases we will never see these...
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